IT HAS been said before but bears repeating, …. there is no such thing as a tablet-computer business; what there is instead is a rip-roaring market for iPads—with some 32m of them sold in the past 12 months alone. The iconic Apple product has nearly two-thirds of the market and rising….
According to Ben Bajarin of Creative Strategies, a technology consultancy in Campbell, California, the iPad 2 is the most desired gift this holiday season in America, especially among children aged six to 12 years of age. Interestingly, the second most avid iPad 2 owners are people 65 years and older. That both children and old folks lust after the iPad 2 says much about the device’s ability to deliver computing while shielding the user from the more daunting aspects of a PC.
From Dec. 2, 2011 The Economist - Difference Engine: The iPad’s third coming
Lisa Charters’ (Kids Can Press, VP Brands, New Media and New Channel Revenue) career in publishing spans more than 25 years. The past 15 years have been focused in the digital sales and marketing space launching and marketing both digital and traditional content products and brand partnerships.
Prior to her recent appointment at KCP, Lisa was SVP Director Digital at Random House of Canada where she positioned them as market leaders in providing content to consumers and directly connecting with them. During her more than 12 years at Random House, as the digital areas of the business continued to grow to be of significant importance, Lisa ensured that they were leveraged throughout the company.
Lisa has served as a committee member on the Canadian Marketing Association’s Digital Marketing Conference since 2007 and was Co-Chair in 2010. In 2008 Lisa was named a Strategy Magazine Marketer of the Year.
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